The branding project was done at Media OTG for a brand-new premium handcrafted Ice cream shop in Jackson, NJ. I conceptualized, developed, and designed the complete brand identity and packaging.
The logo design is friendly, flowing, and playful. Dancing lines mimic the swirls of an ice cream scoop. The font is big, and bold with a pillowy softness to invoke the feeling of fresh handcrafted ice creams. The ‘v’ in Avery presents an ice cream cone with an enticing scoop on top.
The logo design is friendly, flowing, and playful. Dancing lines mimic the swirls of an ice cream scoop. The font is big, and bold with a pillowy softness to invoke the feeling of fresh handcrafted ice creams. The ‘v’ in Avery presents an ice cream cone with an enticing scoop on top.
