Olivvi- the new clothing brand designed for the fashionable city girl who leaves her mark wherever she goes.
I developed and created the Olivvi branding at Media OTG.
After researching the fashion industry, I sat down to think about the city, the street, and the edge.
I used a bold line striking through the block letters that are reminiscent of the crosswalk, the traffic lines, and the weaving lines of the grid that makes up the city. The Wordmark remains clean to allow the clothes to speak for themselves while providing a unique mark.
To create the Icon, I continued the concept of using the city lines to create an Icon that can stand on its own. The use of one continuous line is to symbolize the constant state of movement.
I created four custom patterns that can be used on the clothing, lining, stationary, and any part of the branding experience to add an elevated and customized experience.
I developed and created the Olivvi branding at Media OTG.
After researching the fashion industry, I sat down to think about the city, the street, and the edge.
I used a bold line striking through the block letters that are reminiscent of the crosswalk, the traffic lines, and the weaving lines of the grid that makes up the city. The Wordmark remains clean to allow the clothes to speak for themselves while providing a unique mark.
To create the Icon, I continued the concept of using the city lines to create an Icon that can stand on its own. The use of one continuous line is to symbolize the constant state of movement.
I created four custom patterns that can be used on the clothing, lining, stationary, and any part of the branding experience to add an elevated and customized experience.
